The International Year One in Marketing route prepares international students for direct entry to the second year of a Marketing degree.
You will study core modules which are general skills subjects and route modules which are specific and important for your academic development.
Academic English Skills
Academic English Skills aims to provide you with thorough training in the language and related academic skills which will enable you to best achieve your academic potential at University. These skills include the processes of academic writing, effective and extensive reading strategies, effective participation in seminars and delivery of presentations, and listening to and recording information effectively from lectures. You will also develop the accuracy and range of written and spoken language required to use language effectively and appropriately, with clarity and confidence in an academic context.
This module will give you a basic grounding in financial and management accounting which will be provide a basis for further personal development in work and further study, whatever career you decide to enter into. The module will progress from the understanding of the basic financial statements through to interpretation and critical analysis of these. The provision of internal information to aid management will also be covered, together with some of the fundamental techniques that are used for costing, pricing and appraising decisions.
The purpose of this module is to introduce you to key legal aspects and their impact on business. The module introduces you to areas of employment and contract law and will develop their ability to apply legal issues to real organisations
Markets and Marketing
This is a double module which will allow you to develop an understanding of the principles of Management Economics and Marketing. It will enable you to understand the behaviour of markets and the responses of businesses to that behaviour through your marketing activities, The module will also equip you with the confidence and knowledge to develop an understanding of marketing theory and practice and develop the skills to produce a well-researched marketing plan, through the application of relevant economic theories.
Practical Marketing and Branding
The aim of the module is to develop a range of skills relevant to the varied demands of the marketing industry through practical application. You will develop descriptive, analytical and decision making skills. The module also seeks to develop transferable personal skills using the demands of the many sectors of the marketing industries within the UK as a vehicle.
You will work in the context of a branding project, and will therefore be introduced to brands, their evolution and reasons for their success. You will research current trends in branding, and using a case study of a leading brand, and will demonstrate an understanding of how companies create positive brand images and encourage loyalty.