University of Huddersfield International Study Centre

Marketing

About this route

The International Year One in Marketing route will prepare you for direct entry to the second year of a Marketing degree.

You will study core modules, which are general skills subjects, and route modules, which are specific and important for your academic development.

Core modules

Academic English Skills aims to provide you with thorough training in the language and related academic skills, enabling you to best achieve your academic potential at University. These skills include the processes of academic writing, effective and extensive reading strategies, effective participation in seminars and delivery of presentations, and listening to and recording information effectively from lectures. You will also develop the accuracy and range of written and spoken language required to use language effectively and appropriately, with clarity and confidence in an academic context.

Route modules

This module will give you a basic grounding in financial and management accounting which will be provide a basis for further personal development in work and further study, whatever career you decide to enter into. The module will progress from the understanding of the basic financial statements through to interpretation and critical analysis of these. The provision of internal information to aid management will also be covered, together with some of the fundamental techniques that are used for costing, pricing and appraising decisions.

The purpose of this module is to introduce you to key legal aspects and their impact on business. The module introduces you to areas of employment and contract law and will develop their ability to apply legal issues to real organisations.

This is a double module which will allow you to develop an understanding of the principles of Management Economics and Marketing. It will enable you to understand the behaviour of markets and the responses of businesses to that behaviour through your marketing activities, The module will also equip you with the confidence and knowledge to develop an understanding of marketing theory and practice and develop the skills to produce a well-researched marketing plan, through the application of relevant economic theories.

The aim of the module is to develop a range of skills relevant to the varied demands of the marketing industry through practical application. You will develop descriptive, analytical and decision making skills. The module also seeks to develop transferable personal skills using the demands of the many sectors of the marketing industries within the UK as a vehicle.

You will work in the context of a branding project, and will therefore be introduced to brands, their evolution and reasons for their success. You will research current trends in branding, and using a case study of a leading brand, and will demonstrate an understanding of how companies create positive brand images and encourage loyalty.

Key facts

Academic: Good high school graduation grades or equivalent
English language: Academic IELTS for UKVI 5.0 (minimum of 5.0 in writing), or equivalent*
Age: 18+

Visit our entry requirements page for a complete list of country-specific entry requirements.

*If you do not need a Tier 4 visa, or are exempted in another way, we can accept equivalent proof of English.

Course length: Three terms
Entry points: January or September
Term dates:

  • September 2017 start:
    Term 1: 18/09/2017- 08/12/2017
    Term 2: 08/01/2018- 23/03/2018
    Term 3: 03/04/2018- 09/06/2018
  • January 2018 start:
    Term 1: 08/01/2018- 23/03/2018
    Term 2: 03/04/2018- 08/06/2018
    Term 3: 11/06/2018- 10/08/2018

To learn more about course costs visit our fees page.

Your degree at Huddersfield

This programme can lead to one of the undergraduate degrees listed below (subject to meeting the grades outlined). These degrees are subject to change.

Degree Programmes Award Overall Grade English Grade
Marketing BA (Hons) 40% 50%

Our 2017 prospectus is now available

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